Teen Dance in Basement Recreation Room (1961), by Lee Howick and Neil Montanus.
© 2009 Kodak, courtesy of George Eastman House.
In 1950, Eastman Kodak Company installed the first Colorama in Grand Central. These advertisements would become known as “The World’s Largest Photographs" and were huge indeed: eighteen feet high and sixty feet wide, requiring more than a mile of cold - cathode tubes to illuminate the transparencies from behind. Altogether, 565 Colorama photographs would be situated on this spot over the next forty years. As a major corporate and aesthetic undertaking, the production of Coloramas required the combined efforts of Kodak's marketing and technical staffs and scores of photographers that included such notables as Ansel Adams, Ernst Haas, and Eliot Porter. Until 1990, these illuminated images reflected and reinforced American values and aspirations while encouraging picture-taking as an essential aspect of leisure, travel, and family. In the decades that came and went—from Levittowns and the baby boom, to Watts and Woodstock, to video games and MTV—they proffered an almost unchanging vision of landscapes, villages, and families, American power and patriotism, and the decorative sentimentality of babies, puppies, and kittens. They marked traditional holidays, conventional views of the faraway, and such uplifting events as a moonwalk and a royal wedding; they suggested, with varying degrees of explicitness, that such sights could be defined, secured, memorialized, and enjoyed through the complementary practice of photography. […]
Today, these images linger in the landscape of memory. The Coloramas taught us not only what to photograph, but how to see the world as if it were a photograph. They served to manifest and visualize values that even then were understood as nostalgic and in jeopardy, salvageable only through the time-defying alchemy of Kodak cameras and film.
in "Dreaming in Color"
The World’s Largest Photographs From Kodak and the George Eastman House
Esta e outras imagens "Colorama" num artigo da "Vanity Fair" aqui