1951: Doctor Dan, The Bandage Man is released with Johnson & Johnson® Band-Aids glued to the right side of the title page. This marked one of the first ventures into book and product joint packaging. First printing is 1.75 million--the largest first printing of any Little Golden Book to date.
1952: Little Golden Books' 10th anniversary. To this date, almost 183 million Little Golden Books have been sold, with The Night Before Christmas alone selling over 4 million copies.
1953: To date, almost 300 million Little Golden Books have been sold!
1954: Little Golden Books are now available throughout most of the world, except the Soviet Union, where at the time they were considered too capitalistic.
May 1, 1954: Release of Little Lulu and Her Magic Tricks, with a 2.25 million first printing. The book has a small package of Kleenex® tissues attached to its front cover and directions for how to make toys from the tissues. An extensive advertising and promotional campaign for this title leads to the book's appearance on the "Arthur Godfrey Show" the month it is released.
Mid-1950s: Top-selling Little Golden Books center around children's TV shows and westerns (The Roy Rogers Show, Howdy Doody, The Lone Ranger, Captain Kangaroo, etc.).
Early 1960s: A large number of new Little Golden Books focus on popular Saturday morning TV shows such as Huckleberry Hound, The Bullwinkle Show, Yogi Bear, The Flintstones, and Bozo the Clown.